I played a key role in developing the branding for Celebrity Cruises' innovative youth program, Camp at Sea. As the industry's only fully customizable kids' cruise program, Camp at Sea offers a dynamic schedule of over 500 activities, tailored to the interests of our young adventurers. Whether they're into arts and crafts, sports, or exploring science and technology, the program ensures that every child is entertained and engaged throughout their family cruise, making each voyage a unique and exciting experience.
The branding concept was inspired by the diverse offerings of Camp at Sea. We incorporated elements from the S.T.E.M. program to highlight the positive impact this engaging space has on young children, showcasing how it fosters both fun and educational growth.