Fan Project: BarkBox X-Men Collaboration
Role: Associate Creative Director
Team Oversight: Led a multidisciplinary team of designers and illustrators
Deliverables: Concept development, character and toy design, packaging design, and website concept
Outcome: Delivered a cohesive fan experience merging BarkBox fun with X-Men nostalgia, featuring collectible toys, immersive packaging, and a dedicated digital experience
Challenge
The challenge was to design a themed BarkBox experience that paid homage to the X-Men while maintaining BarkBox's playful and innovative branding. The project required developing toy designs, packaging concepts, and an integrated web interface.
Process
Concept Development
Immersed in both X-Men and BarkBox aesthetics to strike a perfect balance.
Researched and brainstormed designs inspired by iconic X-Men characters.
Utilized Procreate to sketch ideas, iterating based on style and functionality.
Toy Design
Created sketches and mockups for toy designs featuring X-Men characters such as Beast, Wolverine, and Rogue.
Focused on designs that appeal to pets while incorporating recognizable character traits.
Packaging Design
Designed bold and engaging packaging, reflecting the X-Men's dynamic energy.
Developed thematic monthly box concepts, including custom snack packaging like “Beast Treats.”
Website Concept
The website was designed to immerse users in the BarkBox X-Men collaboration through vibrant visuals, intuitive navigation, and engaging storytelling.
A bold hero banner highlights the themed BarkBox, complete with toys and packaging.
Product pages feature detailed descriptions and interactive elements, like 360-degree views, to showcase the designs.
A storytelling section shares the creative process with concept art and final designs.
Responsive design ensures seamless browsing across desktop and mobile, with clear CTAs driving subscriptions and purchases.
This design creates a cohesive and exciting online experience that brings the X-Men-themed BarkBox to life.
“This project was a tribute to two passions: the X-Men franchise and BarkBox. It encapsulates the joy of bringing imaginative concepts to life while pushing the boundaries of design creativity.”