Celebrity Cruises
Pride at Sea & Miami Beach Pride
Overview
Celebrity Cruises, a leader in premium cruising experiences, sought to create a compelling visual campaign for their participation in Miami Beach Pride and onboard LGBTQ+ Pride celebrations. The goal was to develop a sophisticated, inclusive, and vibrant brand presence that resonated with both the LGBTQ+ community and Celebrity Cruises’ luxury identity.
My Role
As the lead creative, I developed multi-year visual campaigns, ensuring each event had a fresh, engaging theme. My work included branding parade floats, stage backdrops, signage, apparel, and digital assets for social media and paid content.
PROBLem
The primary challenge was balancing the elegance of Celebrity Cruises’ premium brand with the bold, expressive energy of Pride celebrations. The visual identity needed to be both luxurious and deeply connected to the LGBTQ+ community, ensuring authenticity while maintaining a high-end aesthetic.
Solution
To achieve this, I developed a clean, modern aesthetic infused with vibrant colors and inclusive themes. The campaign leveraged sophisticated design elements that felt festive yet refined. Every asset—from large-scale float wraps to digital advertisements—was meticulously crafted to embody both celebration and class.
Outcome
The campaign successfully strengthened Celebrity Cruises' presence within the LGBTQ+ community, reinforcing its commitment to inclusivity and luxury travel. The visually cohesive and emotionally resonant branding elevated the brand’s engagement during Pride events, driving awareness and fostering brand loyalty among a diverse audience.