CELEBRITY REVOLUTION:
A $500M Fleet Transformation"
OVERVIEW
Celebrity Cruises launched the $500 million "Celebrity Revolution" campaign to modernize its entire fleet, transforming dated ships into luxurious, modern experiences inspired by the award-winning Celebrity Edge.
Role
I collaborated with the Creative Director and copywriters to craft the campaign's visual identity, ensuring consistency across digital and print platforms.
Deliverables
Digital: Emails, landing pages, and social media assets.
Print: Magazine and newspaper ads nationwide.
Promotional: Bus wraps, roll-up banners,
and out-of-home signage.
Challenges
Developing a style that built excitement and offered a sneak peek into the transformation while avoiding reliance on renderings or evolving concepts.
This is the Celebrity Revolution
It began with the innovative design of Celebrity Edge. Now we’re reimagining our entire fleet. Introducing The Celebrity Revolution.
OUTCOME
The teaser campaign evolved into a long-term narrative, redefining Celebrity’s fleet as a luxury standard. This project showcased my ability to create cohesive, impactful designs across diverse platforms