MERGED WORLDS CAMPAIGN
Objective:
This campaign was designed to bring two contrasting worlds together—uniting the cold and the heat—while inspiring audiences in colder climates to consider an enjoyable, warm vacation. The campaign also aimed to highlight the seamless blend of our shipboard amenities with the breathtaking destinations we visit.
Concept & Execution
I was tasked with visualizing the concept of "merged worlds," creating a variety of assets for both consumer and B2B audiences:
General Public Campaigns:
Out-of-home assets across the nation
Newsprint and magazine advertisements
Digital campaigns
These assets captivated audiences by juxtaposing frigid, snowy landscapes with vibrant tropical scenes, creating a compelling narrative of escape and adventure.
Sales Team Visuals:
Materials tailored for meeting groups and incentive programs
Designs showcasing conference packages available onboard
By merging destination imagery with luxurious onboard amenities, these visuals positioned the cruise ships as perfect venues for both relaxation and productivity.
Design Highlights
Stunning visuals that combined wintery landscapes with sunlit beaches and onboard experiences
Versatile formats to target diverse audiences through print, digital, and experiential media
Sophisticated sales tools to promote cruise packages to corporate clients
Brochure
Business Groups Magazine Ads
Paid Digital Ads
Merged Alaska and Caribbean Gif
Merged Caribbean and Ship Gif
Merged Alaska and Dessert Gif
Merged Meeting Spaces and Alaska Gif
Merged Meeting Spaces and Caribbean Gif
Merged Snow Location and Caribbean
Merged Meeting Spaces and Caribbean
Merged Caribbean and Ship
Merged Rainy Location and Caribbean
Impact
The "Merged Worlds" campaign successfully bridged two distinct environments, inviting audiences to imagine an escape from the cold while enjoying world-class onboard amenities. It not only drove vacation bookings but also established the cruise ships as premium options for business and group events.