On Cranberry Pond Rebrand
Client Overview
On Cranberry Pond is a charming bed-and-breakfast offering guests a cozy, serene experience surrounded by natural beauty. The brand needed a modern refresh to attract a broader audience while maintaining its quaint and welcoming essence.
Challenge
The existing branding was outdated and failed to communicate the elegance and warmth of the bed-and-breakfast experience. The goal was to create a cohesive, contemporary visual identity that resonated with both new and returning guests.
Solution
The rebranding process included the development of a new logo, brand pattern, color palette, typography, and application across multiple touchpoints, including digital and print platforms.
Logo Redesign
The new logo modernizes the original while preserving its key elements. The circular layout paired with clean, contemporary typography emphasizes inclusivity and warmth. A cranberry icon within the typography ties the design to the business name and its natural roots.
Old Logo: Featured dated typography and design.
New Logo: Sleek, minimal, and vibrant with green and red tones to reflect nature and the cranberry theme.
Brand Patterns
A repeating cranberry motif was developed to add visual interest and tie the brand together. This pattern is versatile and used across digital and print materials to reinforce brand recognition.
Website and Mobile Experience
A fully responsive website was designed to enhance user experience and highlight key features of the bed-and-breakfast:
High-quality imagery showcasing the property and amenities.
Easy-to-navigate booking options.
Mobile-first design to cater to on-the-go users.
The updated site reflects the new brand identity while ensuring functionality and user engagement.
Results
The rebrand elevated On Cranberry Pond’s visual presence and aligned it with its mission of offering a cozy and memorable guest experience. The modern, yet warm design appeals to a broader audience while staying true to the brand's roots.
Key Takeaways
Rebranding can successfully blend tradition with modernity when approached with thoughtful design and attention to detail. On Cranberry Pond's refreshed identity is now equipped to compete in a crowded hospitality market while staying authentic to its values.