Milo:
Scaling a Global Mortgage Brand
Client Overview: Milo is a groundbreaking startup that has redefined mortgage solutions in the U.S. by catering to global consumers. Notably, Milo is the first company in the U.S. to offer crypto mortgages, a pioneering move that sets them apart in the financial industry.
Role: Lead Art Director
OVERVIEW
Scaled Milo’s brand across digital, product, and marketing—building a cohesive experience for a global audience.
Challenges
Inconsistent brand across platforms
Complex product needing clarity
Low visibility in a competitive fintech space
My Role & Impact
Brand System Leadership
Defined and maintained a cohesive identity across digital, print, and experiential touchpoints.Digital Experience
Led website and landing page redesigns to improve usability, clarity, and conversion.Campaign Development
Directed multi-channel campaigns across paid, social, and organic channels.Experiential & Events
Designed trade show environments and branded materials to elevate in-person presence.
Results
Brand Visibility
Elevated recognition across digital and physical touchpointsEngagement
Improved social performance and audience interactionConversion
Optimized landing experiences leading to stronger lead generationMarket Presence
Established Milo as a modern, credible fintech brand
OUTCOME
Helped establish Milo as a modern, globally scalable mortgage brand—delivering clarity, consistency, and trust across every touchpoint.