Milo:
Redefining Mortgage
Solutions with Innovation
Client Overview: Milo is a groundbreaking startup that has redefined mortgage solutions in the U.S. by catering to global consumers. Notably, Milo is the first company in the U.S. to offer crypto mortgages, a pioneering move that sets them apart in the financial industry.
Role: Lead Art Director
Objective
To uphold and expand Milo's brand identity while creating visually compelling and strategically impactful assets across multiple mediums to enhance engagement, drive awareness, and support business growth.
Challenges
Brand Consistency: Maintaining a cohesive brand identity across diverse channels and touchpoints, including print, digital, and experiential marketing.
Global Appeal: Designing for an international audience with varying cultural preferences while aligning with Milo's innovative positioning.
Technical Integration: Elevating SEO through blog redesigns and optimizing digital campaigns to resonate with tech-savvy audiences.
Key Contributions
Brand Identity Maintenance:
Ensured all creative outputs adhered to Milo’s innovative and professional image, creating a unified visual identity across all materials.
Trade Show Impact:
Designed eye-catching printed pieces and developed the look of convention booths to enhance Milo's presence at trade shows.
Delivered high-quality, engaging visuals that communicated Milo’s unique offerings to attendees, boosting brand recognition.
Social Media Leadership:
Led social creative efforts by curating the social media calendar and developing content that drove engagement.
Created visually striking posts that communicated Milo's expertise and innovation in the financial space.
Web and Digital Initiatives:
Developed micro landing pages tailored to both national and international audiences, optimizing for usability and conversion.
Redesigned the blog section to improve user experience, align with brand aesthetics, and enhance SEO performance, driving increased organic traffic.
Designed and executed multiple paid digital campaigns, delivering high ROI by effectively targeting key demographics.
Experiential Marketing:
Created branded apparel that showcased Milo’s identity and allowed employees and stakeholders to represent the company with pride.
Innovation and Versatility:
Adapted design strategies to support evolving company goals, from brand launches to product updates.
Actively collaborated with cross-functional teams to align design efforts with overall business strategies.
Results
Brand Recognition:
Increased brand visibility and trust among global consumers and industry peers through cohesive and innovative design.
Social Media Growth:
Improved engagement metrics across social platforms, driving increased awareness and fostering a stronger community.
Lead Generation and Conversion:
Enhanced landing pages and blogs resulted in measurable improvements in SEO performance and user engagement, leading to higher lead generation.
Memorable Experiences:
Trade show attendees and clients recognized Milo’s innovative edge through standout booth designs and printed materials, reinforcing its status as a leader in the space.
Conclusion
As Lead Art Director at Milo, I leveraged a blend of creative vision and strategic execution to position the company as a trailblazer in the mortgage industry. By maintaining a strong brand identity and delivering impactful designs across print, digital, and experiential platforms, I contributed to Milo’s mission of providing innovative mortgage solutions to global consumers.