OVERVIEW

I was tasked with designing a logo that visually represents Celebrity Cruises' core values—sustainability, inclusion, and making a positive impact on the world. The concept behind the design integrates the company’s established brand identity with the symbolism of its initiatives.

The logo features a wave seamlessly morphing into a heart, a visual metaphor for unity, support, and the spirit of cruising. The wave represents movement, sustainability, and the ocean, while the heart symbolizes compassion and the company’s commitment to leaving the world a better place. This emblem serves as a powerful representation of Celebrity Cruises' dedication to both its guests and the global community.