Celebrity Apex Inaugural Campaign
Role: Associate Creative Director
Deliverables: 7 key components, including launch event email series, VIP invitations, name badges, table card tents, brochures, SeaPass cards, and event signage
Overview
The Celebrity Apex inaugural campaign showcases a cohesive branding strategy to celebrate the launch of the luxury cruise ship. The campaign includes a variety of touchpoints, from digital marketing assets to on-site event materials, creating a seamless and elegant experience for attendees.
Outcome
Successfully positioned the brand as a leader in luxury cruises, elevated the guest experience with meticulously branded materials, and reinforced Celebrity’s commitment to high-end, immersive experiences.
ABOUT THE SHIP
We aimed to ignite enthusiasm for this highly anticipated new cruise ship from its conception through its maiden voyage and beyond. For the inaugural event, we crafted a compelling narrative designed to build anticipation and highlight the once-in-a-lifetime experience awaiting guests.