Party Gras

Where Bourbon Street Meets Big Dreams!

Client: Holiday Inn Club Vacations – SMA 2024
Event: Sales Masters Awards 2024
Role: Associate Creative Director (Led a team of 5 designers & 2 copywriters)
Recognition:Award-winning project – ARDA
Deliverables: 830+ creative assets, including event branding, digital & print design, social media campaigns, stage animations, and on-site activations

Turning a corporate awards event into a fully immersive New Orleans–inspired experience across 800+ touchpoints.

Sales Masters Awards (SMA) is Holiday Inn Club Vacations’ largest internal event—bringing together top performers from across the company. For 2024, we set out to push it further: transforming a traditional awards ceremony into a fully branded, multi-day experience rooted in energy, culture, and storytelling.

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Step & Repeat
Step & Repeat
Decor
Close up of guitar wrap
Onstage graphics
Guitar designs
Name Badges
Lanyards
Decor
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Decor
Announcer
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Graphics
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Outcome

Elevated attendee engagement, successfully transported attendees to a New Orleans-inspired experience, and set a new creative benchmark for future SMA events.

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