Party Gras
Where Bourbon Street Meets Big Dreams!
Client: Holiday Inn – SMA 2024
Role: Associate Creative Director (Led a team of 5 designers & 2 copywriters)
Recognition: Award-winning project – ARDA
Deliverables: 830+ creative assets, including event branding, digital & print design, social media campaigns, stage animations, and on-site activations
Overview
Holiday Inn’s annual SMA celebrations honor top employees and sales agents, aiming to deliver an unforgettable experience that surpasses previous years. The 2024 theme, "Party Gras," brought the vibrant energy of New Orleans to Hard Rock Café Orlando with bold branding, immersive activations, and dynamic event styling.
Outcome
Elevated attendee engagement, successfully transported attendees to a New Orleans-inspired experience, and set a new creative benchmark for future SMA events.
